The 2010 Prius has been built with reduced environmental impact in every way. The 2010 Prius will be certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (ATPZEV) in California. It will produce over 70 percent fewer smog-forming emissions than the average new vehicle. Plant-derived, carbon-neutral plastics are utilized in the seat cushion foam, cowl side trim, inner and outer scuff plates and deck trim cover. The use of aluminum and super high-tensile steel throughout the vehicle reduce the weight by almost 20 percent over last year's model, thereby enhancing fuel efficiency and performance even further.

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